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China's wire and cable enterprises actively take e-commerce marketing
In recent years, China's Internet technology has developed rapidly, and e-commerce has also flourished, which has created new opportunities for the development of traditional Chinese enterprises. While traditional industries such as clothing and advertising have embarked on the road of e-commerce, the wire and cable industry has not been left behind, and has transformed to explore a new road combining wire and cable with e-commerce.
"The transformation of wire and cable industry is not only the need of industry development, but also the need of the development of the times. In today's highly developed mobile Internet technology, if the traditional wire and cable industry still adopts the traditional market-oriented marketing model, it is difficult to Surviving in the fierce competition, and the development of the emerging combination of wire and cable and e-commerce, not only can open up a broader market for enterprises, but also optimize the resource allocation of the wire and cable industry and promote the sound development of the industry." Tao Jianmin, a senior expert in the wire and cable industry, pointed out in an attendance at the event.
According to Xiaobian, under the impact of the rapid development of e-commerce, the transformation direction of China's wire and cable industry is mainly the combination of wire and cable and e-commerce, that is, the offline market and the online market are synchronized. While stabilizing the offline market, it will open up the online market by building an e-commerce platform. However, the traditional wire and cable industry has moved the offline transaction to the online transformation path, which has also caused many people in the industry to worry about the fair and safe trading of the e-commerce platform.
However, according to Tao Jianmin: At present, many traditional wire and cable enterprises in China have implemented major measures such as “enterprise real name certification”, “integrity guarantee payment” and “third party transaction guarantee” while building online e-commerce platform. The implementation of the measures can strengthen the security transactions and supervision of buyers and sellers, thus ensuring the fairness and security of online transactions.
2013 Top Ten Wire and Cable Industry News Announced
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